Why we don’t use a 100% donation policy

We’re here to help provide more information on what exactly happens to your donation when you donate to Islamic Relief, why 100% donation policies aren’t really possible, and why our admin fees are one of the best tools we have for serving the communities at the heart of our work!

Muslims are taught that our good deeds are rewarded abundantly. Kindness to others, developing a relationship with the Qur’an, Ibadah (worship) and charity are greatly encouraged. When they are done with sincere intention they can earn copious rewards.

In 2018, the Muslim Charities Forum (MCF) published an article on ‘giving’ in the Muslim community, concluding that £130 million had been donated by British Muslims during the holy month of Ramadan alone! We are indeed a generous community, Alhamdullilah.

However, each year, Muslims rally up to donate their hard-earned money to those in need, only to face an annual dilemma surrounding the question of a ‘100% donation policy’. It can be a minefield of misinformation regarding your precious donation.

A ‘100% donation policy’ or ‘no admin costs’ is a method used by some charities to imply that 100% of a donor’s money, in its entirety, goes straight to those in need. When compared to charities who are transparent about their admin fees, this looks like the superior choice. It’s understandable that so many would be confused about the ethics surrounding their donation.

When donating to a charity, here are some important questions to consider regarding your donation:

  • If 100% of my donation is going directly to those in need without covering the costs of any means needed to deliver it, how are those charities covering their costs?
  • Are the charities promoting a 100% donation policy transparent about how they’re covering their admin costs?

Any charity performing life-saving work is almost certainly employing the relevant means to help them do it, whether that be through staff, vehicles, buildings, and more – all of these cost money. This is why a 100% donation policy wouldn’t work, and why we encourage our donor community, and beyond, to instead focus on the question, “how effectively is my donation being used?”.

We’re here to help provide more information on what exactly happens to your donation when you donate to Islamic Relief, why we don’t use a 100% donation policy, how this isn’t really possible, and why our admin fees are one of the best tools we have for serving the communities at the heart of our work!

Here are five reasons why admin fees are powerful and important for those in need:

1. It costs to help those in need on the ground:

Islamic Relief are fortunate to have been able to provide aid to millions of people in over 40 countries since 1984. We often work in remote areas of the world, and are challenged with working in conflict zones or after the impact of a natural disaster to get help to those in urgent need.

Admin fees help facilitate the delivery of our aid on the ground. They cover essential costs such as conducting needs assessments to ensure our aid is relevant, fuel for cars to transport aid, rent for local offices, salaries for staff and expenses for volunteers who help deliver our life saving responses. They also cover the costs of monitoring and evaluating the impact of our work. Without admin, our work simply wouldn’t be possible.

2. It helps us to use your donation in the most effective way possible:

Did you know, that for every £1 donated to Islamic Relief, just 3p is used to cover admin costs? Although a minuscule amount, it has an incredible impact on our ability to use your donation as effectively as possible. Out of your donation, a further 8p goes towards the work we do to raise more funds for those in need. This portion of your donation is carefully and effectively used to pave the way for ground-breaking work in fundraising – for every £1 invested, we’re able to raise £10 more, which enables us to continue delivering more aid. The remainder of your £1 donation, (89p!) goes a phenomenal way towards our life-saving work.

Since 1984, your generous donations have helped transform and save over 120 million lives. We couldn’t do this without your support, and we are accountable to you for every penny spent.

3. Admin fees change the future:

You’re helping Islamic Relief to build a brighter future for those in need. As well as delivering aid, Islamic Relief works to campaign for the most vulnerable communities and strives to effect change. This includes campaigning on issues such as climate change, which is having a devastating impact on communities in the global south, as we saw in 2022 during the Pakistan floods.

Your admin fees are not going towards band-aid solutions. The thought leadership that is required to build life-saving and sustaining micro dams, in Mali which harvest rainwater to improve access to water and livelihoods for communities in need, is the same that is required to mitigate the effects of global issues that tackle the root causes of poverty and inequality around the world.

4. Admin fees are an Islamically legitimate cost:

Zakat, one of the five pillars of Islam, is a form of charity that has strict rules around the eligibility of the donor and the one who receives it. The impact of this obligatory form of charity is powerful and has the ability to eliminate poverty in the world.

In His divine wisdom, Allah (SWT) decreed that one of the eight people eligible to receive Zakat, are the administrators of Zakat, the al ‘amilina alayha.

Islamic Relief has enlisted the help of renowned scholars to form an independent Zakat Advisory Board, who are in place to monitor and review Islamic Relief’s Zakat policy. They are there to verify the distribution of Zakat at Islamic Relief, and ensure your precious donation goes towards upholding this upright practice.

5. It’s our calling, and our living.

Alhamdullilah, since 1984, Islamic Relief has had the honour of inviting generations of hard-working and loyal volunteers to help us serve the world’s most vulnerable people. Without the support of our volunteers, staff, and generous donors, we wouldn’t be able to do the life-saving work that we do.

When volunteers donate their time to support our work, Islamic Relief covers their basic expenses. Our staff work incredibly hard to ensure that volunteers efforts are properly supported and can create the world-wide impact that we have around the globe to help us achieve our mission of eliminating poverty.

As an organisation, it’s important to sustain our employees’ ability to help us achieve our mission, this includes paying them a salary. While many in the third sector see their roles as a calling to help those in need, they would be unable to do so without being able to cover the cost of living.

It’s also important for us to consider the incredible skill set of our employees, who deliver ground-breaking work and solutions to increasingly complex situations across the world. Staff expertise helps us to deliver innovative solutions like rainwater harvesting in Bangladesh to ensure communities have access to clean water.

Localisation in our work is extremely important to us and that is why 95% of our staff are employed from within the areas and communities we serve, to ensure we’re sensitive to the cultural and religious requirements of those in need. Because our staff are from the areas that we work in, they know what’s needed on the ground and they can help ensure that we reach as many people as possible, sometimes in the most difficult to access regions like Yemen and Gaza.

Poverty impacts so many vulnerable people across the world. Islamic Relief will continue to put the most vulnerable first, always, and in order to do that, we need your support. Transparency around our admin costs is an integral part of the relationship we have with our loyal donors. We are accountable to those in need, and to you, our loyal donors. Thank you.

Donate your Zakat and Sadaqah, and help save lives.

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new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.