Year in review: Islamic Relief’s CEO shares 3 insights into the year ahead

In 2024 Islamic Relief marked 4 decades of service and our CEO Waseem Ahmad entered his 25th year working in the humanitarian sector. Here, he shares 3 insights from the year that will shape the charity’s approach to the challenges of 2025.

1. Violations of international humanitarian law threaten us all – cooperation is critical

Last year, Islamic Relief pledged in our Global Strategy to work in partnership with others to ‘strengthen rules-based order and multilateralism based on relevant United Nations conventions’. This commitment would prove important as 2024 saw a rise in impunity, with heart-breaking consequences. I visited Sudan, which had by then been gripped by conflict for over a year. The people that I met there told me of their harrowing experiences, and even now I struggle to fully describe the suffering I witnessed.

Meanwhile in Gaza, an Islamic Relief colleague recorded nightmarish details of the suffering of Palestinians trapped in the enclave amid Israel’s siege and relentless attacks. So too in Lebanon, where Islamic Relief staff bore witness to the widespread displacement and despair caused by over a year of bombardment.

One thing is clear: the scale of the horror in these places could not have happened without a growing perception that violating international humanitarian law carries no consequences.

I am enormously proud of, and grateful to, the Islamic Relief aid workers who have worked tirelessly in such desperate, dangerous circumstances to save lives and ease suffering. I am also painfully conscious that the failure of world leaders to protect civilians in Gaza, Lebanon, and Sudan has further eroded public trust in the effectiveness of international law – with stark consequences. Not for nothing did the United Nations (UN) Secretary General describe the erosion of rules-based order as “politically indefensible and morally intolerable”. Failure to ensure compliance with international humanitarian law sets a dangerous precedent, which undermines the rule of law not just in conflict zones, but in entire regions. Destabilised regions mean a greater flow of refugees, economic disruptions, and political instability that spills from country to country and threatens global security and prosperity. In other words, everyone, everywhere, stands to lose.

So what are we to do?

No one country can singlehandedly stave off this grave threat. United, collective action is needed urgently. Attending this month’s Doha Forum 2024, I was heartened to see a bigger push for humanitarian diplomacy, for using technology to monitor international law compliance, and – crucial to humanitarian organisations like Islamic Relief – for facilitating humanitarian access to conflict zones. As the events in Syria unfolded during the Forum, the situation was fluid and uncertain, yet I held hope for the Syrian people to have the opportunity to shape their own future. So as we look ahead to 2025, I urge world leaders to focus more intently than ever before on international cooperation and ensuring that international law is upheld consistently around the world.

Waseem in Sudan, listening to survivors of conflict telling their stories

2. Our Muslim identity and commitment to interfaith work is part of the solution to soaring inequalities

Rising global hunger. A deepening climate emergency. Soaring inequalities in which the rich and powerful get richer and more powerful while the poorest are pushed to the brink of survival.

That the system is broken is indisputable. But can we fix it?

The short answer is yes, but only if the world tackles the root causes of poverty and injustice: climate crisis, the erosion of rules-based order, and unfair and broken economic systems. And tackle them we must, because this year the world has seen all too clearly the consequences of inaction.

As I look ahead to what will undoubtedly be a difficult global landscape in 2025, I draw strength from Islamic Relief’s determination to stand firm in our mission and values. In 2024, Islamic Relief underscored our identity as a faith-based organisation, recommitting to the principles of our Islamic faith, rooted in the Maqasid framework, and aligned with humanitarian values.

I believe that this clarity of purpose not only strengthens our determination to tackle the challenges that lie ahead, but also enhances our ability to inspire trust and collaboration across communities. Faith influences the lives of billions of people worldwide, and local faith actors are often at the forefront of the response to the multiple crises we face. They often demonstrate the spirit of compassion and humanity at its best. Yet too often international development discourse ignores the role that faith-based approaches can play in achieving development goals, advocating for the principles of international humanitarian law, delivering humanitarian aid impartially, and driving progress on things like girls’ education and peacebuilding.

In so doing I am mindful that factors such as discourse around the US elections, the rise of identity politics, narratives around Gaza and Sudan, and the fractured UN system are all fuelling a more polarised world. An antidote to polarisation, I passionately believe, is interfaith collaboration – so in 2025 Islamic Relief will continue to co-create initiatives like the Faith and Development Conference, in which we partnered with Christian Aid to demonstrate how faith can be a unifying force in addressing global challenges. Interfaith collaborations such as this highlight shared values of compassion, justice, and service to humanity – and they help overcome religious and political divides, so I plan for even more focus on interfaith work. 

Islamic Relief underscored our faith-based identity and recommitted to the principles of our Islamic faith

3. Working together strengthens our impact for vulnerable people  

The difficulties of 2024 demonstrated why the unity of the global Islamic Relief family is so important. The global federation – comprising of Islamic Relief Worldwide, member offices, country offices, and subsidiaries – faces a variety of challenges, including the rising tide of Islamophobia in which we, as a leading humanitarian organisation with a Muslim identity, are often a prime target.

We are stronger together. United as a federation, we navigate these challenges side by side, coordinating our efforts to maximise operational effectiveness – always focused on earning and honouring the trust our supporters place in us.

We also find strength in our broader partnerships, collaborating with organisations with which we have common values and goals in order to scale our efforts and extend our reach. Among the examples is our continued work with the World Food Programme in 2024 to distribute food to families in crisis in Yemen, Gaza and Sudan, among others. We partnered with Qatar Charity to strengthen collaborative efforts in delivering aid, fostering sustainable development, and promoting peacebuilding across multiple regions. Our partnership with UNICEF is doing important work tackling early marriage and girls’ rights in Pakistan. In addition we forged an exciting partnership with Misr El Kheir Foundation which will boost humanitarian and development support for vulnerable communities in Gaza and Egypt into 2025 and beyond.

Waseem Ahmad, CEO of Islamic Relief Worldwide, with Dr Mohamed Refay, CEO of Misr El Khair

Thank you

In 2024 we helped an estimated 17.3 million million people. Millions more will rely on us in the year ahead. So as Islamic Relief steps forward we do so, as always, with renewed determination to do more and to do it better. We owe it to our incredible partners, supporters and members, our dedicated staff and volunteers, to everyone who gave generously of their time, money, and effort to support our important work around the world. Thank you all. Jazakallah khairan.

BROWSE OTHER OPINIONS

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.