World Environment Day: Protect our oceans for future generations

On World Environment Day, Jamie Williams, Islamic Relief’s Senior Policy Advisor on Poverty Reduction, discusses the dangers of plastic pollution in the world’s oceans and the need for large companies to be held accountable for the plastic waste they produce.

This World Environment Day, Islamic Relief is signing Faith in the Ocean, an international multifaith declaration recognising the profound relationship between humanity and the ocean, uniting all people of faith or spiritual tradition in our commitment to protect and preserve the ocean.

Among the many concerns about our oceans is pollution from plastic waste.

Driven by public concern about plastic pollution and increasing scientific evidence of the resulting harm to human health and the environment, the United Nations in 2022 convened an Intergovernmental Negotiating Committee, INC, to produce international laws to control plastic pollution. This included the 10-15 million tonnes of plastic leaking into the marine environment each year – a number expected to more than triple by 2050.

Plastic drives climate change

Plastic pollution, including micro – and nano – plastics, has been found at the Earth’s highest heights and the ocean’s deepest depths. It is creating an ever-growing health crisis, with ‘forever’ chemicals in plastic products and waste leaching into the human body and the natural environment, creating havoc for hormone, digestive, and nervous systems. In 2022 there were reports of plastic particles found in human lungs and blood, and a 2021 report found microplastics in human placenta.

Discussions at the fifth session of INC-5 in November last year were meant to reach a new agreement to end plastic pollution. They didn’t. As we wait for the meeting to restart this year, the mountain of pollution, which grows through the whole life cycle of plastic, continues to grow and wreck to our environment and our bodies.

Plastic production relies on oil, making corporate plastic use a direct driver of climate change. Progress towards a treaty on plastic pollution has been hindered by a row over the need to include cuts to the $712 billion (approx. £610 billion) plastic production industry in the treaty. 

Microplastics have been found in the bodies of animals and humans, including human placenta

At previous talks, high-income countries were accused of bowing to pressure from fossil fuel companies and industry lobbyists to steer clear of any reductions in production. Instead, they argued that reducing pollution is a question of how the plastic is made and what happens after it is sold and used.

Coca-Cola, the world’s top branded plastic waste producer, acknowledged in 2022 that reusable packaging was “among the most effective ways to reduce waste” and committed to a goal of reaching 25% reusable packaging by 2030.

But that pledge was quietly dropped in its latest sustainability roadmap, released in December 2024. The company’s updated goals instead focus on increasing recycled content in packaging and boosting collection rates – while stressing the significant challenges in recycling soda bottles and shifting consumer habits.

Shifting the blame

Environmental advocates have long warned against over-reliance on recycling, arguing that it often serves to shift blame on to consumers rather than addressing the root of the crisis

By 2030, Coca-Cola products will account for an estimated 602 million kilograms of plastic waste entering the world’s oceans and waterways each year, according to a stark new analysis published by the non-profit Oceana.

That is enough plastic to fill the stomachs of 18 million blue whales.

Food and beverage companies are disproportionately large polluters. Coca-Cola, followed by PepsiCo, Nestlé, Danone and Altria, and other companies have been identified as producing 50% of the plastics polluting the environment.

Brand names can be used to hold plastic companies accountable for their items found polluting the oceans. Phasing out single-use and short-lived plastic products by the largest polluters would greatly reduce global plastic pollution.

We can all take a look at our own habits and refrain from purchasing plastic packaged food and drinks. Bottled water is often just tap water in plastic. Each soda, juice or yoghurt will add to the plastic mountain. Together, we can put pressure on the brands to change their policies.

And this World Environment Day, we should be aware of international efforts to eliminate this deadly pollution and urge lawmakers to act in the name of creation, not profit.

We need, as the Faith in the Ocean declaration says, to ensure a healthy, sustainable, and thriving ocean in the web of life for future generations.

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Saqeb Mueen

Director of External Relations and Advocacy

Saqeb joined Islamic Relief in 2025, bringing with him extensive experience in strategic communications and policy engagement. He served for more than two decades at the Royal United Services Institute for Defence and Security Studies (RUSI), including eight years as Director of Communications, where he led high-impact media campaigns and worked with major international organisations including the European Union, NATO as well as national governments. Saqeb was also the first Head of Communications for Tech Against Terrorism, an online counter-terrorist organisation backed by the United Nations, where he developed and established its public relations capabilities. Saqeb has advised UK Muslim organisations on communications and public affairs as they foster interfaith initiatives and tackle racism and Islamophobia. Saqeb holds a BA in History from University College London and an MA in War Studies from King’s College London. He is a member of the Chartered Institute of Public Relations, is a fellow of the Royal Society of Arts and was a Senior Associate Fellow at RUSI.
Asha Ahmad

Director of People and Culture

Asha joined Islamic Relief in 2025 with the aim of working with colleagues to create an environment where everyone feels valued, empowered, and motivated to contribute meaningfully to our shared mission.

Asha has more than 20 years of experience in HR leadership across a range of industries, holding roles at Thomson Reuters, BMW, Movado Group and others. She is passionate about building strong, resilient teams and fostering positive workplace cultures where individuals are empowered to thrive, contribute and do their best work.

Asha holds a BA in Management, Economics and Law, as well as a BA in Business Studies. She is an Associate Member of the Chartered Institute of Personnel Development.

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Salaheddin Aboulgasem

Interim Director of Global Family Development

Salaheddin joined Islamic Relief UK in 2006 and over the next 7 years held multiple roles, including Community Fundraiser and Campaigns Manager, before joining Islamic Relief Worldwide in 2013.

Since then, Salaheddin has been instrumental in the launch and growth of new Islamic Relief member offices in Ireland, Spain, Norway and Finland, as well as providing essential support and guidance to existing members, including Italy, where he served as CEO for 3 years.

In 2023, Salaheddin became Deputy Director of Global Family Development and in this role has continued to play a crucial part in steering Islamic Relief’s growth and expansion. He has also led global fundraising and media engagement for major emergencies including the Türkiye-Syria earthquake and Libya floods. Salaheddin became the Interim Director of Global Family Development in 2025.

Salaheddin holds a master’s degree in International Development and is actively involved in several community-led initiatives. He is currently the Vice President of the International Union of Muslim Scouts and Deputy Chair of the UK Muslim Scouts Fellowship as well as Chair of the South Birmingham Muslim Community Association.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.