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World Humanitarian Day: The aid workers who stay after the world moves on

World Humanitarian Day is not about the moment a crisis makes the news. It is about the people still working to support affected people long after they disappear from the headlines.

There is a pattern to how the world pays attention to human suffering. A crisis breaks, appeals launch, and for a few weeks the crisis is visible and the response is generous. But news stories age quickly and the cameras move to the next emergency – the crisis is quietly forgotten.

Nothing has changed for the people enduring the crisis, however. The conflict has not ended. The floodwater has not dispersed. The displacement camp has not emptied. Only the eyes of the world have turned away. And still the actual humanitarian work is just beginning.

In Syria, Islamic Relief staff distribute humanitarian aid to families displaced by conflict

What humanitarian work really looks like

Long-term support looks like a clinic that keeps its doors open 2 years after the appeal that first built it has ended. A kitchen still serving meals long after the article that described it has disappeared from everyone’s feed. A team distributing clean water through a drought that dropped from the headlines 3 summers ago.

Across every context where Islamic Relief works, from Sudan to Pakistan, from Gaza to the countries whose crises have never even make international headlines, the same thing is true: the people delivering humanitarian support are overwhelmingly local – national and local staff working in their own communities who were there before the international response and will be there long after it withdraws.

“When it started, everyone wanted numbers and photographs,” Nada Abdulhmeed Abo Taleb, speaking during her time as media and communication coordinator for Islamic Relief Yemen, says. Nada has witnessed Yemen’s prolonged humanitarian catastrophe unfold firsthand. “The calls have stopped now. The families have not. There are more of them this year than last.”

The hardest period for most people Islamic Relief serves is rarely the emergency itself, when help floods in. It is the long stretch afterwards, in month 8, in year 3, when the emergency has become an ordinary fact of life and the generosity has moved on with the news.

Islamic Relief staff speaking with women affected by the conflict in Sudan

“People ask if it is hard to keep working when no one is watching,” says Shihab Mohamedali, Senior Programme Manager for Islamic Relief Sudan. “But we are not doing it to be watched. This is my home. If I leave, who does the work tomorrow?”

Why long-term support is so important

A story has an ending. A family’s life does not. When we tie our commitment to how visible a crisis is, we let a system built for attention decide who deserves help.

Presence is how we refuse that.

“Honestly, the person we are handing a bag of flour to, and our colleagues are all breathing the same dust, we are running from the same strikes,” explains Eman Al Madhoun, MEAL Officer for Islamic Relief Palestine.

“There is no safe room they can duck into at the end of their shift. They are not working behind the lines; they are working right on top of them. In Gaza, the lines don’t exist. It’s just wherever the next bomb lands.”

This is hard, often dangerous work.

World Humanitarian Day exists to remember those who were injured or killed while carrying out humanitarian work, these incidents occurring in countries the camera lens had already turned away from.

In Yemen, an Islamic Relief staff member visits a farmer taking part in a livelihoods programme designed to help families rebuild their incomes and strengthen food security

What staying behind costs, and what it’s worth

The aid workers World Humanitarian Day honours will not read tributes to themselves. Most of them will be working today doing the ordinary and unglamorous things that keep those more vulnerable alive.

That is the quiet truth of humanitarian work. It is measured not in the weeks a crisis is loud, but in the years after it goes silent. The world will always move on to the next emergency. The people who stay, working behind the scenes, are what stand between a forgotten crisis and the people inside it.

This World Humanitarian Day, look toward the crises the world has already left behind. That is where the work is. That is where it has always been.

Please continue supporting Islamic Relief so that we can reach more people in need. Donate now.

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Zia Salik

Interim Director of Islamic Relief UK

Zia Salik was appointed Interim Director of Islamic Relief UK in 2025, and brings with him over 18 years of third sector experience. He has held several leadership roles within Islamic Relief UK, including National Events Coordinator, National Community Fundraising Manager, Head of Fundraising, and Deputy Director. Zia has led national fundraising strategies, managed large-scale campaigns and events, and contributed significantly to volunteer development, donor engagement and public outreach. 

As Interim Director, Zia oversees multiple teams and contributes to strategic planning, operational leadership and organisational growth. He is recognised for his expertise in major donor management, public speaking, media engagement and community fundraising. Zia has been instrumental in building strong community networks and delivering impactful campaigns.

Before joining Islamic Relief, Zia served as Programmes Manager at Humber All Nations Alliance, where he led organisational growth, project delivery and funding proposals.

Zia is a seasoned leader committed to social justice, who brings a collaborative, mission-driven approach to his work, helping to amplify voices and maximise impact in the charity sector.

Nadeem Malik

Interim CEO of Islamic Relief Worldwide (IRW) and Managing Director of Humanitarian Academy for Development (HAD)

Nadeem has a wealth of experience from the charity, statutory and private sectors. He is the Managing Director of HAD (a division of IRW) which is a centre of excellence seeking to empower the humanitarian sector and maximise its effectiveness and from October 2025 will serve as our interim CEO. 

Before joining Islamic Relief, for nearly a decade at the General Medical Council — a globally recognised professional regulator — Nadeem managed strategic relationships with Chief Medical Officers and senior leaders. Prior to that, he served as the UK Director of Islamic Help, engaging closely with many international non-governmental organisations and playing a key role in fundraising and media activities.

In 2000, Nadeem was admitted as a solicitor. He spent nearly 8 years as a Partner at a law firm specialising in employment, regulatory and charity law. He has published papers, including in the Modern Law Review, and chapters in books.

Nadeem is deeply committed to strengthening civil society organisations and the charity sector, and throughout his career has focused on improving foundations for future generations and building strong networks. Nadeem has particular expertise working in matters of Learning and Development, especially personal and professional development, combining Islamic principles with modern techniques and interventions. He is also especially interested in psychological perspectives and cognitive distortions. He has designed and delivered training to thousands of people for nearly 3 decades.

As well as individual development and growth, Nadeem has spent 20 years working with organisations to manage and lead people to improve outcomes and efficiencies. He is a Consultant Coach, qualified at ILM Level 5 in Effective Coaching and Mentoring and ILM Level 7 in Executive and Senior Leadership Coaching. He was Chair of the Independent Advisory Group for the Professional Standards Department of West Midlands Police for 4 years, where he was awarded recognition for his ‘Outstanding Work.’

Saqeb Mueen

Director of External Relations and Advocacy

Saqeb joined Islamic Relief in 2025, bringing with him extensive experience in strategic communications and policy engagement. He served for more than two decades at the Royal United Services Institute for Defence and Security Studies (RUSI), including eight years as Director of Communications, where he led high-impact media campaigns and worked with major international organisations including the European Union, NATO as well as national governments. Saqeb was also the first Head of Communications for Tech Against Terrorism, an online counter-terrorist organisation backed by the United Nations, where he developed and established its public relations capabilities. Saqeb has advised UK Muslim organisations on communications and public affairs as they foster interfaith initiatives and tackle racism and Islamophobia. Saqeb holds a BA in History from University College London and an MA in War Studies from King’s College London. He is a member of the Chartered Institute of Public Relations, is a fellow of the Royal Society of Arts and was a Senior Associate Fellow at RUSI.
Asha Ahmad

Director of People and Culture

Asha joined Islamic Relief in 2025 with the aim of working with colleagues to create an environment where everyone feels valued, empowered, and motivated to contribute meaningfully to our shared mission.

Asha has more than 20 years of experience in HR leadership across a range of industries, holding roles at Thomson Reuters, BMW, Movado Group and others. She is passionate about building strong, resilient teams and fostering positive workplace cultures where individuals are empowered to thrive, contribute and do their best work.

Asha holds a BA in Management, Economics and Law, as well as a BA in Business Studies. She is an Associate Member of the Chartered Institute of Personnel Development.

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Salaheddin Aboulgasem

Interim Director of Global Family Development

Salaheddin joined Islamic Relief UK in 2006 and over the next 7 years held multiple roles, including Community Fundraiser and Campaigns Manager, before joining Islamic Relief Worldwide in 2013.

Since then, Salaheddin has been instrumental in the launch and growth of new Islamic Relief member offices in Ireland, Spain, Norway and Finland, as well as providing essential support and guidance to existing members, including Italy, where he served as CEO for 3 years.

In 2023, Salaheddin became Deputy Director of Global Family Development and in this role has continued to play a crucial part in steering Islamic Relief’s growth and expansion. He has also led global fundraising and media engagement for major emergencies including the Türkiye-Syria earthquake and Libya floods. Salaheddin became the Interim Director of Global Family Development in 2025.

Salaheddin holds a master’s degree in International Development and is actively involved in several community-led initiatives. He is currently the Vice President of the International Union of Muslim Scouts and Deputy Chair of the UK Muslim Scouts Fellowship as well as Chair of the South Birmingham Muslim Community Association.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.