World Humanitarian Day: Reflecting on 2 decades of unwavering commitment

August 19, 2023 Pakistan , Afghanistan -

World Humanitarian Day is a day dedicated to recognising humanitarian workers and those who have died working for humanitarian causes. Islamic Relief’s head of global advocacy, Shahin Ashraf, talks about why this year’s theme No Matter Who, No Matter Where, No Matter What resonates so much with her.

Two decades ago, we found ourselves at a crossroads in history. On 19 August 2003, we lost 22 humanitarian colleagues in an attack on the United Nations in Baghdad, Iraq. It was a tragedy that profoundly changed the way in which humanitarians operate and led to the creation of World Humanitarian Day.

Now, 20 years on, I find myself reflecting on what this day means, on how our work has grown in scale and complexity, on how delivering aid and life-saving support has changed, and most of all, on the glimmers of hope I’ve seen in places where you would least expect it.

This year’s World Humanitarian Day theme No Matter Who, No Matter Where, No Matter What, encapsulates the very essence of what it means to be a humanitarian. We come together under this banner to celebrate the unsung heroes who inspire hope, no matter the odds.

A global community bonded by empathy

I’ve been fortunate to witness firsthand the incredible reach of our humanitarian efforts throughout our humanitarian community. In places like Ethiopia, Afghanistan, Bangladesh, Pakistan, Somalia, Nepal, and beyond, the indomitable spirit of humanitarians is evident. They navigate treacherous terrains, confront perilous situations, and act as pillars of support, driven by the universal values that connect us all. Their relentless commitment transcends geography and divisions, emphasising that humanity is defined by compassion.

Pakistan: A testament to resilience

A year ago, the devastating floods in Pakistan brought despair to many. Now, at the Islamic Relief office in Larkana, Sindh, I see a glimmer of hope. Our local team has been working tirelessly in scorching 48°C heat, rescuing children, establishing livelihood programmes, and distributing agricultural tools. These heroes embody the very essence of humanity. They remain steadfast, serving as a living testament to the power of resilience.

During my visit, I had the chance to talk to a young farmer whose life was upended by the floods but restored through our agricultural programmes He was full of gratitude and determination as the told me his story, one of thousands touched by our efforts.

In some of the most remote regions of countries like Pakistan, our efforts may be the only lifeline for the afflicted.

Shahin (centre) in Larkana, Sindh where she spoke to communities affected by the floods

An unforgettable encounter in Afghanistan

My work has taken me to the breathtaking landscapes of Afghanistan, where Islamic Relief has been actively supporting vulnerable communities. I met a young woman there, a widow whose husband had abandoned her and her 6 children. She was struggling to make ends meet, but her strength and courage moved me deeply. With the support of Islamic Relief Afghanistan, she has found safety, and education for her children.

Her story was a reminder to me that our work extends beyond immediate relief to empowering individuals to rebuild their lives. It underscores the reason why humanitarian work is not just about aid—it’s about restoring dignity and hope to the most vulnerable.

The stories from Pakistan and Afghanistan are examples of the intricate web of humanitarian work being carried out every day. These field experiences remind us that our shared humanity is our greatest strength, and that, in the face of adversity, empathy and resilience are our most valuable tools.

Looking ahead

The recent tragic loss in Sudan serves as a sombre reminder of the risks humanitarian workers face. Three World Food Programme (WFP) staff were killed as clashes continue in the region. This devastating event is a clear violation of the neutrality of aid workers, who should never be a target. “Threats to our teams make it impossible to operate safely and effectively in the country and carry out humanitarian critical work,” is a sentiment echoing across many organisations.

This has not only hindered the life-saving efforts in Sudan but also sends a chilling message to humanitarians worldwide. Such incidents underline the urgency for all parties involved in conflicts to recognise and respect the neutral status of aid workers, who are there to help those most in need, regardless of who they are or where they come from.

World Humanitarian Day 2023 serves as a call to action for all of us. By embracing the principles of No Matter Who, No Matter Where, No Matter What, we contribute to a legacy and stand in unity, reaffirming our commitment to a world where empathy prevails.

Today, 20 years on, I’m filled with pride and humility as I reflect on how the humanitarian work has expanded and evolved. On this World Humanitarian Day, I invite you to join us, support us, and remember the countless heroes on the frontlines. Their dedication, often in the face of immense adversity, showcases what it truly means to be a humanitarian with Islamic Relief.

Please continue supporting Islamic Relief so that we can reach more people in need. Donate now.

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Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.