World Environment Day: To #BeatPlasticPollution we must all be mindful consumers

World Environment Day raises awareness and encourages action on pressing environmental issues. This year the theme is plastic pollution, a major global challenge that threatens the health of the planet and all its inhabitants, writes Shahin Ashraf, Islamic Relief’s head of global advocacy.

Plastic pollution is a complex problem that requires a multifaceted solution. Governments and businesses have taken steps to address the issue, but it’s not enough. It is time for everyone to accelerate their actions and transition to a circular economy.

The circular economy is an economic model that aims to keep resources in use for as long as possible, reducing waste and pollution. Products and materials are reused, repaired, or recycled, and waste is minimised.

From an Islamic perspective, the concept of the circular economy is in line with the principles of sustainable development, environmental protection, and the responsible use of resources. In Islam, the concept of resource conservation is rooted in the principles of tawheed, a principle that emphasises the oneness of God, and khalifa, which means stewardship of the Earth and its resources.

The Qur’an and Hadith contain numerous references to the importance of environmental conservation and the responsible use of resources. For example, in Surah Al A’raf verse 31, Allah instructs mankind to “eat and drink, but waste not by excess, for Allah loves not the wasters.”

In Islamic tradition, the concept of sadaqah jariyah, or ongoing charity, emphasises the importance of leaving a positive and lasting impact on the world. This concept can be applied to the circular economy, where resources are used, and then regenerated in a sustainable manner, leaving a positive impact on the environment and society. Furthermore, Islamic finance principles such as zakat, or almsgiving, can be used to support circular economy initiatives by providing funding for sustainable businesses and projects that promote resource conservation and environmental protection.

Overall, the circular economy aligns with Islamic values and principles, and can be viewed as a model for sustainable development that promotes responsible resource use, environmental protection, and leaving a positive impact on future generations.

Microplastics, consumerism and cosmetics

One of the most concerning aspects of plastic pollution is microplastics. These tiny particles are present in everyday items – from clothing and cosmetics, to cigarettes. They enter the environment through a variety of sources, including marine plastic litter, plumbing runoff, and production facilities.

Microplastics have both toxic and mechanical effects on marine life and can lead to issues such as reduced food intake, suffocation, behavioural changes, and genetic alteration. Microplastics can affect humans too, we can inhale microplastics from the air, ingest them from water, and absorb them through the skin.

Studies have shown that microplastics can accumulate in the body, causing significant health issues such as inflammation and damage to organs.

In Islam, there is a strong emphasis on the preservation and protection of the environment. Muslims are encouraged to be stewards of the earth and to care for all of Allah’s creation. Prophet Muhammad (peace be upon him) is reported to have said, “The earth is green and beautiful, and Allah has appointed you as His stewards over it. He sees how you acquit yourselves” (Muslim).

As Muslims, we should strive to reduce our plastic footprint and avoid products that contribute to the pollution of our oceans and harm our fellow creatures. We should also support campaigns and initiatives that aim to combat plastic pollution, such as the Clean Seas campaign and the New Plastics Economy Global Commitment.

We can make a difference

The Islamic hadith, “Every action is but by its intention” highlights the importance of considering the motivations behind our actions. This principle can be applied to many aspects of life, including consumerism.

We can make a difference by choosing products that have minimal packaging and examining ingredient lists to avoid products that contain microplastics. We can also use natural and eco-friendly alternatives to conventional personal care products that contain microplastics.

Consumerism is a pervasive force that drives much of our daily lives. We are constantly bombarded with advertisements and messages encouraging us to buy more, consume more, and live a lifestyle that revolves around material possessions.

However, it’s important to consider the intentions behind our consumer choices. Are we buying things simply because we want to fit in with a certain crowd or because we feel like we need to keep up with the latest trends? Or are we making conscious choices based on our values and priorities?

If we approach consumerism with the intention of mindfully choosing products that align with our values, we can make a positive impact on the world. For example, we can choose to purchase products that are ethically sourced, environmentally friendly, and produced by companies that prioritise social responsibility.

It’s also important to consider the impact of our consumer choices on our own spiritual wellbeing. The fast-moving consumer goods market often encourages us to grab the cheapest and easiest options, but this can come at a great cost to the environment. When we make the effort to be informed and intentional in our choices, we can reduce the flow of plastic in the oceans and preserve resources for future generations.

By approaching consumerism with the intention of mindfully choosing products that align with our values and using our resources to make a positive impact on the world, we can create a more sustainable and fulfilling way of life.

Let us strive to be mindful consumers, conscious of the impact of our choices, and committed to creating a more sustainable future for all. The Islamic Hadith states: “Verily, every action is but by its intention.” This means that the intention behind our actions is just as important as the action itself. When it comes to consumerism and our impact on the environment, it is important to examine our intentions and the consequences of our actions.

It is not enough to simply blame other countries or communities for the plastic pollution problem. Instead, we must take responsibility for our own actions and make changes in our own consumption habits. By doing so, we can create a ripple effect and inspire others to do the same.

The plastic pollution crisis is a reminder that our actions have consequences. We must all take responsibility and make changes in our daily lives to reduce our plastic footprint.

To #BeatPlasticPollution everyone must step toward a more sustainable future. Together, we can make a difference.

BROWSE OTHER OPINIONS

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.