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Peacebuilding during a pandemic: Islamic Relief participates in Geneva Peace Week

Home Peacebuilding during a pandemic: Islamic Relief participates in Geneva Peace Week
October 30, 2020 -

Islamic Relief will join close partner organisations to participate in four separate discussions on peacebuilding during Geneva Peace Week 2020 which will take on 2 – 6 November.

The online conference will see hundreds of people virtually come together to share their knowledge and expertise in conflict prevention, peacebuilding and in implementing the Humanitarian Peace & Development Nexus.

Please visit www.genevapeaceweek.ch to register and interact with the diverse programme of events and digital products that will make up the week.

Islamic Relief will be heavily involved in this year’s Geneva Peace Week, as we showcase our growing portfolio of peacebuilding programmes across the world, alongside our key partners and other inspirational organisations.

The Art of Peace

In a documentary named “The Art of Peace: Trust & Peacebuilding through traditional art, culture & religious rituals”, we are shedding light on the opportunities that art, music, dance and rituals provide to  women and youth from marginalised communities when it comes to engaging in peacebuilding, alternative dispute resolution and reconciliation.

Using footage from our SIDA-funded peacebuilding programme and working closely with Imam Ali’s Popular Students Relief Society and GWED-G (with Diakonia), the film captures the colourful and persuasive power of art, song, storytelling or religious rituals for communities in Iran, the Philippines, Indonesia and Uganda. It also showcases the creative ways they can be used to talk about sensitive issues, while promoting cultural heritage and peaceful relations.

“We want this film to illustrate how active marginalised youth and women can be in their communities – speaking out against conflict and pushing to rebuild trust between community groups, regaining livelihoods and transforming society. But we also want to take a moment to reflect and ask ourselves: are these roles genuinely transformative? We hope that the energy and expertise around Geneva Peace Week will help us foster this important discussion, inspired by what participants see in our documentary film,” says Islamic Relief Worldwide’s Conflict Advisor, Dr Sylvia Brown.

Panel discussions

In addition to premiering this documentary, Islamic Relief has also participated in two pre-recorded panel discussions which will feature in the Geneva Peace Week programme.

The first pre-recorded roundtable discussion is focused on the context in Mali, where alongside our partners at World Vision, Islamic Relief is running innovative, locally-designed and driven peacebuilding initiatives through a faith-sensitive lens.

In many places, faith leaders play an outsized role in communities equal or greater than that of the local chief or official administrator, especially in central and northern Mali.

Hannah Mutawi, Regional Desk Officer for Islamic Relief’s West Africa operations said: “The Covid-19 pandemic has added a layer of vulnerability to an already fragile situation in Mali. While it did bring some communities together over shared experiences and suffering, it has also exacerbated inter-ethnic conflicts, increased tensions between farmers and pastoralists, and increased divisions between those perceived to support lockdown measures by following government guidelines and those who do not. Faith leaders are crucial in helping to tackle the attitudes or beliefs that lead to stigmatisation of vulnerable groups, blame and marginalisation. Where faith leaders from different traditions work together, this can be a vital stimulus for reducing inter-religious or communal tensions and promoting more effective responses.”

The second discussion is entitled “Identifying Funding and Resource Gaps with Covid-19 in the Field: A Religious Actors Perspective on Health, Gender, Environment and Peace”, and is being organised by the International Partnership on Religion and Development (PaRD), of which Islamic Relief is a leading member.

Panellists will recognise how Covid-19 has presented and exacerbated vastly differing challenges towards meeting health, environment, gender and peace needs, particularly in different developing contexts. They will capture the fact that it is essential to identify which resources are severely lacking for those on the frontline of the pandemic response, and where is funding is most needed, in order to allow donors and aid organisations to tailor their actions to best alleviate the needs of those who have been hit the hardest.

“Rebuilding trust in communities through locally-owned solutions to conflict”

Finally, Islamic Relief will participate in a live panel discussion alongside colleagues from IRC and NRC – the other organisations responsible for implementing Humanitarian, Peace and Development Nexus programmes funded by the Swedish government.

“Rebuilding trust in communities through locally-owned solutions to conflict”, will see discussions take place around the crucial issue of trust in peacebuilding.  Speakers will present and discuss learning from recent peacebuilding and social cohesion pilots, funded through the Sida Sustainable Peace Strategy (2017-22), and implemented by International Rescue Committee and partner Commission Diocesaine Justice et Paix, Islamic Relief and Norwegian Refugee Council in DRC, Mali, CAR, Somalia and Pakistan. The event will share experiences of ‘brokering’ and facilitating inclusive interaction between people and institutions where the absence of constructive relationships lies at the root of conflict.

Trust is essential and yet a fragile part of social life, particularly in conflict-affected contexts. As our triple nexus programme enters its final year, we are looking forward to sharing learning and reflections from the communities we’ve been working with, as well as examining our own roles as non-governmental organisations (NGOs) by asking: What is the added value of NGOs as brokers of local relations?”, says Kadidja Bedoui, Programme Manager for Islamic Relief Sweden .

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Zia Salik

Interim Director of Islamic Relief UK

Zia Salik was appointed Interim Director of Islamic Relief UK in 2025, and brings with him over 18 years of third sector experience. He has held several leadership roles within Islamic Relief UK, including National Events Coordinator, National Community Fundraising Manager, Head of Fundraising, and Deputy Director. Zia has led national fundraising strategies, managed large-scale campaigns and events, and contributed significantly to volunteer development, donor engagement and public outreach. 

As Interim Director, Zia oversees multiple teams and contributes to strategic planning, operational leadership and organisational growth. He is recognised for his expertise in major donor management, public speaking, media engagement and community fundraising. Zia has been instrumental in building strong community networks and delivering impactful campaigns.

Before joining Islamic Relief, Zia served as Programmes Manager at Humber All Nations Alliance, where he led organisational growth, project delivery and funding proposals.

Zia is a seasoned leader committed to social justice, who brings a collaborative, mission-driven approach to his work, helping to amplify voices and maximise impact in the charity sector.

Nadeem Malik

Interim CEO of Islamic Relief Worldwide (IRW) and Managing Director of Humanitarian Academy for Development (HAD)

Nadeem has a wealth of experience from the charity, statutory and private sectors. He is the Managing Director of HAD (a division of IRW) which is a centre of excellence seeking to empower the humanitarian sector and maximise its effectiveness and from October 2025 will serve as our interim CEO. 

Before joining Islamic Relief, for nearly a decade at the General Medical Council — a globally recognised professional regulator — Nadeem managed strategic relationships with Chief Medical Officers and senior leaders. Prior to that, he served as the UK Director of Islamic Help, engaging closely with many international non-governmental organisations and playing a key role in fundraising and media activities.

In 2000, Nadeem was admitted as a solicitor. He spent nearly 8 years as a Partner at a law firm specialising in employment, regulatory and charity law. He has published papers, including in the Modern Law Review, and chapters in books.

Nadeem is deeply committed to strengthening civil society organisations and the charity sector, and throughout his career has focused on improving foundations for future generations and building strong networks. Nadeem has particular expertise working in matters of Learning and Development, especially personal and professional development, combining Islamic principles with modern techniques and interventions. He is also especially interested in psychological perspectives and cognitive distortions. He has designed and delivered training to thousands of people for nearly 3 decades.

As well as individual development and growth, Nadeem has spent 20 years working with organisations to manage and lead people to improve outcomes and efficiencies. He is a Consultant Coach, qualified at ILM Level 5 in Effective Coaching and Mentoring and ILM Level 7 in Executive and Senior Leadership Coaching. He was Chair of the Independent Advisory Group for the Professional Standards Department of West Midlands Police for 4 years, where he was awarded recognition for his ‘Outstanding Work.’

Saqeb Mueen

Director of External Relations and Advocacy

Saqeb joined Islamic Relief in 2025, bringing with him extensive experience in strategic communications and policy engagement. He served for more than two decades at the Royal United Services Institute for Defence and Security Studies (RUSI), including eight years as Director of Communications, where he led high-impact media campaigns and worked with major international organisations including the European Union, NATO as well as national governments. Saqeb was also the first Head of Communications for Tech Against Terrorism, an online counter-terrorist organisation backed by the United Nations, where he developed and established its public relations capabilities. Saqeb has advised UK Muslim organisations on communications and public affairs as they foster interfaith initiatives and tackle racism and Islamophobia. Saqeb holds a BA in History from University College London and an MA in War Studies from King’s College London. He is a member of the Chartered Institute of Public Relations, is a fellow of the Royal Society of Arts and was a Senior Associate Fellow at RUSI.
Asha Ahmad

Director of People and Culture

Asha joined Islamic Relief in 2025 with the aim of working with colleagues to create an environment where everyone feels valued, empowered, and motivated to contribute meaningfully to our shared mission.

Asha has more than 20 years of experience in HR leadership across a range of industries, holding roles at Thomson Reuters, BMW, Movado Group and others. She is passionate about building strong, resilient teams and fostering positive workplace cultures where individuals are empowered to thrive, contribute and do their best work.

Asha holds a BA in Management, Economics and Law, as well as a BA in Business Studies. She is an Associate Member of the Chartered Institute of Personnel Development.

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Salaheddin Aboulgasem

Interim Director of Global Family Development

Salaheddin joined Islamic Relief UK in 2006 and over the next 7 years held multiple roles, including Community Fundraiser and Campaigns Manager, before joining Islamic Relief Worldwide in 2013.

Since then, Salaheddin has been instrumental in the launch and growth of new Islamic Relief member offices in Ireland, Spain, Norway and Finland, as well as providing essential support and guidance to existing members, including Italy, where he served as CEO for 3 years.

In 2023, Salaheddin became Deputy Director of Global Family Development and in this role has continued to play a crucial part in steering Islamic Relief’s growth and expansion. He has also led global fundraising and media engagement for major emergencies including the Türkiye-Syria earthquake and Libya floods. Salaheddin became the Interim Director of Global Family Development in 2025.

Salaheddin holds a master’s degree in International Development and is actively involved in several community-led initiatives. He is currently the Vice President of the International Union of Muslim Scouts and Deputy Chair of the UK Muslim Scouts Fellowship as well as Chair of the South Birmingham Muslim Community Association.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.