Islamic Relief’s CEO reports “unforgettable scenes of suffering” in Pakistan’s deepening floods disaster

Islamic Relief’s chief executive is visiting communities in Pakistan devastated by what the country’s government has called “a humanitarian disaster of epic proportions”. Waseem Ahmad, who is supporting with relief efforts, reports on the terrible impact of the flooding.

Islamic Relief CEO Waseem Ahmed in flood-stricken Pakistan.

During my decades as a humanitarian I’ve responded to many disasters, but each cuts deep, searing images of suffering forever into my mind. My mind’s catalogue of misery gained new entries today, as I witnessed scenes I can never forget.

Travelling to Chārsadda in the northern province of Khyber Pakhtunkhwa, I saw thousands of people lining the motorway. Their homes flooded by the river Kabul, they have taken refuge on the only higher ground they can find.

Vehicles swished by at high speed, frighteningly close to the children playing outside their family’s makeshift shelters. Flimsy constructions made with whatever sheets and tarpaulin desperate families have been able to find, the shelters offered scant protection from the elements.

Many have lost everything in the deluge. They told me they desperately need shelter, food, water, and healthcare. Listening to their stories threw into sharp focus the depth and scale of the catastrophe unfolding across Pakistan.

Millions of people suffering across Pakistan

A man sheltering with his family along the motorway near Chārsadda talks to Islamic Relief CEO Waseem Ahmad.

The enormous numbers involved in this crisis are almost too big to fully comprehend on their own.

Affecting 33 million people so far, the floods have killed at least 1,000 people. Livelihoods lie in ruins, as more than 800,000 livestock have perished, and a staggering 2 million acres of crops and orchards have been affected.

Floodwaters have damaged nearly 1 million homes, 600 schools, 145 bridges, and thousands of kilometres of roads – making relief efforts extremely challenging and cutting off many communities from outside assistance. Alhamdulillah, aid is starting to get through, but it is still painfully slow.

Islamic Relief is working around the clock to provide a lifeline

Islamic Relief is working in affected communities in Khyber Pakhtunkhwa, Balochistan and Sindh, doing all we can to get aid swiftly to families in dire need, taking a leading role in coordinating with the United Nations and national authorities. I am tremendously grateful to our dedicated colleagues who are working tirelessly to make this happen.

Our immediate focus is on life-saving aid, so the items we have been providing include food, tents, hygiene items and kitchen utensils. Giving households cash grants has enabled them to meet their most pressing needs.

Waseem Ahmad supports Islamic Relief aid efforts in Chārsadda.

Assisting with aid distribution in a village in Chārsadda, I met families who, just a few days ago, were living happy lives and getting on with everyday life. Now, the river Swat flows where their homes once stood.

It is destruction on a huge scale.

Thanks to the generosity of Islamic Relief’s incredible supporters, we have so far reached over 18,000 people. Yet, with millions of people affected by the deluge, it is just a fraction of those in need, and worse is yet to come.

Humanitarian catastrophe threatens

Standing by the swollen banks of the river, I fear the spectre of humanitarian catastrophe looms large. Pakistani climate scientists warn that one-third of the country could be underwater before the floods abate. That’s a disaster on a scale which the country has never seen before, and many more families pushed to the edge of survival.

How many more people will lose their loved ones, their homes, their livelihoods? How many, in the days ahead, will go hungry and thirsty or succumb to the waterborne diseases spreading in inundated communities?

Islamic Relief has been a lifeline for vulnerable families in Pakistan for 30 years, and I am determined that we will remain by their sides throughout this deepening crisis as well, God-willing. I call on the international community to step up their efforts too, so more families receive the help they so desperately need.

Support our lifesaving work now: donate to our Pakistan Floods Appeal now.

BROWSE OTHER OPINIONS

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.